75% of Oregon wineries make less than 5000 cases per year and with a greater reliance on DTC sales for smaller wineries (up to 70% per SVB State of Wine 2022 report), the direct connection to the consumer is crucial to success. Different channels are used to create experiences and to connect directly with new and existing customers - spanning across email, online reservations, social media, curated tasting room events, online marketing, website commerce and membership programs.
But these experiences require a mastery of a myriad of tools and platforms (Salesforce, WineDirect, Shopify, Orderport, Tock ... you get the idea) and it's hard to determine which channels and experiences are yielding the best results because the information and data is so dispersed.
That's where we help.
We can help bring a holistic view to your channels' performance by bringing all that data and information together and uncover where you are blazing trails and where there are opportunities to improve.
So if you want to understand overall DTC performance or conversion rates in the Tasting Room or how sales compare between walk-in and reservation tastings, let us help you.
We'll illuminate what and who is generating revenue for you.